Thursday, March 25, 2010

How to feel happier BY THE END OF THE DAY: Your menu of options

by Gretchen Rubin, on Sat Mar 6, 2010 9:09am PST
Do you need a happiness boost—right now? If so, take a look at this menu of options and make your choices. Remember, the more you tackle, the bigger the boost you’ll receive.

When you’re feeling blue, it can be hard to muster up the physical and mental energy to do the things that make you happier. Plunking down in front of the TV or digging into a tub of ice cream seems like an easier fix.

However, research shows (and you know it’s true) that these aren’t the routes to feeling better. Try some choices below. The more you push yourself, the better you’ll feel; but if you can’t tackle a big task, just do something small. Even a little step in the right direction will give you a lift.

According to my ground-breaking happiness formula, to be happy, you need to think about feeling good, feeling bad, and feeling right, in an atmosphere of growth. What’s dragging you down? Is it a lack of fun, of connection? Do you feel a lot of guilt, boredom, or anger? Do you feel that something’s “not right” about your life? Do you feel stagnant or stuck? Focus your efforts on the choices that will do the most to address what’s not working in your life.

Your menu of choices -- commit to doing as many items as you can:

Friends __ call or email one of your closest friends __ call or email three friends to whom you haven’t spoken in a while __ track down an old friend who has drifted out of your life (I just did this a few days ago, zoikes)

Fun __ add a fun thing to your calendar __ add a fun thing to your calendar that involves other people __ add a fun thing to your calendar that involves other people doing something outside

Recommended software: Rainlendar

Challenge __ think of a subject that you wish you knew more about (be honest! something that really interests you!) and spend 15 minutes on the internet reading about it __ take a step toward acquiring a new skill that you want – research Italian classes in your neighborhood, order Photoshop for Dummies __ if you absolutely can’t think of one single subject that interests you, visit two bookstores (one huge, one independent) and browse until some book catches your attention – and buy it

Do good, feel good __ sign up to be an organ donor, and remember to tell your family __ give $25 or more to a worthy cause __ sign up to volunteer or participate in an organization

Energy __ walk around the block __ take a twenty-five-minute walk __ go the gym or go for a run

Order __ clear out the space around your computer __ clear out a closet __ walk through your house with a garbage bag, and clear clutter until the bag is full of trash; then walk around again and fill a new bag with things to be given away; repeat

Guilt __ make a dentist’s or doctor’s appointment that you’ve been putting off __ reach out to a family member whom you’ve been neglecting __ make something right: apologize, confess, repair, replace, or return something you borrowed

Nagging tasks __ clean out some old emails that you haven’t answered __ stop off at the drugstore to buy supplies you need __ stop off at the hardware store to buy supplies you need __ fix something broken

Good citizen __ Throw away someone else’s litter __ Be helpful to an elderly person or a person with small kids __ Be friendly to a store clerk who seems grouchy

Gratitude __ Reflect on the following quotation, from Marjorie William’s Woman at the Washington Zoo:

We could hear her friends pull up to the curb. As her momentum carried her to the top of the stairs, Alice looked back and tossed me a radiant smile. She had become my glimmering girl: She looked like a rock star. She looked like a teenager. She looked absolutely stunning. She thundered down the stairs in those shoes, and as the front door slammed behind her, it came to me—what fantasy I had finally, easily entered this Halloween.
I’d just seen Alice leave for her prom, or her first real date. I’d cheated time, flipping the calendar five or six years into the future. The character I’d played was the fifty-two-year-old mother I will probably never be.

It was effortless.

Editor’s Note: A month after Marjorie wrote this, her oncologist concluded that there was no further treatment to recommend. Marjorie died, at home, on January 16, 2005, three days after her forty-seventh birthday.

__ Reflect on the following quotation, Winston Churchill to the House of Commons, June 4, 1940:
We shall prove ourselves once again able to defend our island home, to ride out the storm of war, and to outlive the menace of tyranny, if necessary for years, if necessary alone. At any rate, that is what we are going to try to do. … Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender; and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and liberation of the Old.
__ Reflect on the following quotation, from Thomas Arnold, diary, June 5, 1842:
[Of reading the newspaper] “So much of sin and so much of suffering in the world, as are there displayed, and no one seems able to remedy either. And then the thought of my own private life, so full of comforts, is very startling.”

At the end of the day, look back on your list. Did you hit all the items you checked off? Do you feel happier?

Food Companies Face "Healthy" Competition


By Joy Bauer, M.S., R.D., C.D.N. - Posted on Tue, Mar 23, 2010, 3:05 pm PDT

Some healthy, sodium-slashing competition has broken out among food companies, and consumers are the ones benefiting. Last week, Kraft Foods Inc. announced it would cut the salt in its North American line by an average of 10 percent in over 1000 products over the next two years. On Monday, PepsiCo unveiled a global nutrition initiative to reduce sodium in food products by an average of 25 percent by 2015. The company also has a 10-year plan to decrease added sugar in beverages by 25 percent and saturated fat in foods by 15 percent. Other companies, such as ConAgra, Sara Lee, and Campbell Soup, already have plans underway to reduce salt in key product categories.

Bravo! I applaud these industry leaders for voluntarily taking a step in the right direction. Regardless of the companies' motives—I'm not delusional, I realize these moves are probably in response to customer demand, government pressure, and potential for market expansion—I welcome all health changes to the food industry.

Doritos, Easy Mac, and SpaghettiO's will never be classified as health food in my book, and obviously I much prefer that people get the majority of their calories from whole, natural foods. But the realist in me says processed foods are a part of our modern lifestyle and here to stay, so a gradual yet consistent trend among food companies to take out more of the "bad stuff"—first trans fats, now salt, and in the future perhaps more sugar, refined flour, and artery-clogging saturated fat—is a definite improvement. 

For heavy consumers of packaged foods, these changes could have a considerable impact on heart and overall health (for more information on the health risks associated with a high-salt diet, read my blog: Hold the Salt). Kraft's initiative alone is projected to eliminate more than 10 million pounds of salt from the food supply over the next two years. When you factor in all the other multinational companies making similar reductions, that adds up to a significant, population-wide decrease in salt intake (assuming consumers don't make up for the sodium deficit in other places!).

Companies are using their full arsenal of tricks—even a few new ones—to make better-for-you snacks and foods that still satisfy America's spoiled taste buds. PepsiCo has developed a new "designer salt" with a unique crystal shape that delivers more bang for the buck, so consumers get a saltier sensation from less salt. The company specifically created the ingredient to lower the sodium content of their original Lay's potato chips, but hopes to integrate it into other products across their brand portfolio. Other food manufacturers are replacing some of the traditional salt—sodium chloride—in their products with salt substitutes like potassium chloride. This allows companies to season food while using less sodium, the component of salt responsible for raising blood pressure.

Of course, when food manufacturers eliminate key flavoring agents like salt, sugar, and fat, you have to wonder what they'll be adding back in to preserve taste. Dave DeCecco, spokesperson for PepsiCo, says the company is moving towards shorter, cleaner ingredient lists, so they're relying on clever flavorings like their new couture salt and other natural seasonings to deliver great taste without using boatloads of additives and fillers. Rest assured, companies will do plenty of consumer testing to make sure their improved generation of products still meets customers' taste expectations—after all, your loyalty and their bottom line are at stake.

All of this product innovation and reformulation costs money. For instance, PepsiCo has increased its research and development budget by more than 40% over the past 3 years, partially to fund the creation of healthier products. But most companies say they don't expect these expenses to be passed on to consumers, which is good news for shoppers (and eaters!).

As pressure mounds to create healthier products, the packaged food world may be turning a corner. I personally await the new-and-improved version of caramel flavored Crunch ‘n Munch.



Recommended: Eden of the East

Sekarang musim exam. Tiba-tiba hilang mood nak study. Rasa seperti ditinggallkan pon ade. Lalu rasa nak tulis sesuatu di blog ini. Dah lama xdiupdate. Nah la korang tengok anime ini. Best. It makes you curious. Lagipon 11 episod sahaja. Satu hari boleh habis. sesuai untuk mereka yang baru sahaja selesai satu exam paper dan sukakan anime series yang pendek (supaya cepat habis). Tapi ade something yang aku tak nak bagitahu kat korang tentang anime ini. Nanti lepas korang tengok sampai habis, korang tahulah. By the way, kalau ada diantara korang boleh reach aku secara face-to-face, feel free untuk pinjam external hard disk aku dan copy anime ini.
Sinopsis aku copy:
Ten missiles hit the territory of Japan. However, this unprecedented terrorist act, later to be known as “Careless Monday” apparently did not cause any victim, and was soon forgotten by almost everyone. Then, 3 months later… Saki Morimi is a young woman currently in the United States of America on her graduation trip. But just when she is in front of the White House, Washington DC, se gets into troubles, and only the unexpected intervention of one of her fellow countrymen saves her day. However, this man, who introduces himself as Akira Takizawa, is a complete mystery. First of all, he appears to have lost his memory. Secondly, he is stark naked, except for the gun he holds in one hand, and the mobile phone he’s grabbing with the other hand. A phone that is charged with 8,200,000,000 yen in digital cash. Who is Akira Takizawa? What are the secrets behind his extraordinary mobile phone? What got lost with his vanished memory?
Ini pulok trailernya. nice. korang tengok tau. tapi tak de sub. nanti dah xde keje aku buat sub dia eh. sekian...
Download link: Eden of the East

Friday, February 05, 2010

Taeyang (Bigbang): Wedding Dress

Q: Siapa yang perlu dipersalahkan membuatkan aku suka lagu ini? A: My cousin

Download: Taeyang - Wedding Dress.mp4

Can't Play? Try install this:

Vista Codec

OR

Windows XP Codec

Tuesday, January 26, 2010

Super Junior @ KL

POPULARITI muzik K-Pop (Korea Pop) tidak lagi asing pada halwa telinga peminat muzik tempatan. Malah ada segelintir pemuzik tempatan juga semakin berani mengetengahkan muzik berkenaan.

POPULARITI muzik K-Pop (Korea Pop) tidak lagi asing pada halwa telinga peminat muzik tempatan. Malah ada segelintir pemuzik tempatan juga semakin berani mengetengahkan muzik berkenaan.

Bagaimanapun, mungkin ia belum mencukupi apabila penyanyi kita cuba membawa pembaharuan dengan jalur muzik sedemikian. Oleh kerana itu kumpulan dari Korea, Super Junior dibawa khas untuk menghiburkan peminat tempatan di Stadium Putra, Bukit Jalil, Kuala Lumpur pada 20 Mac depan.

Dibawa Redstar Presents, persembahan jelajah kedua Asia iaitu Super Junior The 2nd Asia Tour Super Show 2 Live In Malaysia 2010 dapat mendekatkan lagi peminat muzik dengan genre berkenaan.

Meskipun kumpulan ini pernah melawat Malaysia sebagai artis jemputan Majlis Anugerah MTV Asia pada 2008, kehadiran kali ini berlandaskan status fenomena luar biasa mereka.

Mengimbau kembali sejarah kumpulan ini, Super Junior pernah mencipta fenomena muzik pop seluruh dunia. Selain menerima anugerah Album Terbaik dan Kumpulan Paling Popular di tanah air sendiri, pencapaian mereka dihargai pelbagai anugerah antarabangsa seperti MTV Asia Awards dan Anugerah Muzik Hiburan CCTV 2008.

Walaupun baru lima tahun ditubuhkan, kumpulan ini berjaya menghasilkan 19 album, termasuk pelbagai runut bunyi. Mereka turut mempunyai sub-kumpulan sendiri iaitu Super Junior-KRY, Super Junior-M dan Super Junior-Happy yang menampilkan pelbagai bahasa, termasuk Jepun dan Mandarin dengan penampilan genre muzik berbeza.

Kumpulan ini mensasarkan peminat di Jepun, China, Taiwan dan beberapa negara Asia lain dengan menampilkan vokal secara acapella dan harmoni. Menarik bukan? Jika dilihat daripada pencapaian Super Junior, pasti ramai tidak sabar-sabar mahu menyaksikan persembahan mereka di pentas.

Tiket persembahan boleh didapati pada harga RM138 hingga RM458 di kaunter jualan T-Hop Zone, Tingkat 6, Plaza Sungei Wang, Kuala Lumpur.

Untuk sebarang pertanyaan, anda boleh melayari laman web www.marctensia.com, www.axcess.com.my atau menghubungi talian hotline Marctensia: 03 20921199 dan talian hotline Axcess Ticketing: 03 77115000.

More info at:

http://www.gua.com.my/Entertainment/Showbiz-Detail.aspx?ArticleID=4451&Shared=Pending

Monday, January 25, 2010

Another perspective - Best Free Antivirus

Virus protection is serious business these days. All it takes is one password stealing virus to compromise your bank accounts and other financial accounts and leave you open for identity theft. That is why you need the best antivirus software for your computer. The good news is that the best antivirus software is free for home use and as good as any antivirus you can buy.

Why do these companies give away the best antivirus free? They all have pro versions with more features that they would like you to buy.

All three programs offer Windows versions. Avast is the only one of the three products that has a version for Macs.

I have to crown Avast as the overall best free antivirus for, among other reasons, having excellent virus and spyware detection rates according to antivirus test results from AV-Test.org.

Avast antivirus manages to provide a simple and functional user interface, while also being very customizable and feature complete. The active protection feature monitors seven different ways that a virus could enter your computer, including Web browsing, email, file sharing, and more.

Avast also features scanning on boot up if you choose to do so. That's something you don't want to do on every boot as it takes quite a while. However, if you suspect you have been exposed to a virus or spyware it is the best way to detect and remove active infections.

Avira is another one of the best free antivirus products, but it is not as full featured as Avast. The free version of Avira doesn't claim to protect against spyware, but I believe there is some crossover between what is defined as a virus and as spyware. If you want to make sure you are covered for spyware you can use something like SuperAntiSpyware which also has a free version.

Avira has an attractive interface, but it needed more tweaking to get things to function the way I wanted than did Avast. According to AV-Test.org Avira rates slightly higher than Avast for virus detection. However, if the spyware tests were run on the free version of Avira the score would be very low since they reserve the antispyware feature for the paid version.

AVG is the most popular and one of the best free antivirus software products. AVG has a very polished user interface and is easy and comfortable to use. AVG detects both viruses and spyware in the free edition. However, in the test mentioned above the detection rate is a little lower than Avast or Avira.

The main thing that puts AVG last in my choices for best free antivirus is the amount of functionality left out of the free version verses the the paid version of the software. You still get good basic protection, but Avast and Avari cover more of the infection pathways than does AVG.

All three of these best free antivirus choices can be easily installed and uninstalled. You can feel free to try all of them to choose your favorite.

Quoted from:

http://freebies.about.com/od/securityfreebies/tp/best-antivirus.htm

Best Free Antivirus? Five Apps Put to the Test!

Great question! There are lots of free antivirus applications, but I've never seen them directly compared. So I did the hard work for you, installing them each in turn on a test machine with about 16GB of data on it and running a full scan of each (including any options to scan inside compressed files). For each application I ran a complete or scan of the hard drive in the application's most thorough, high-priority mode. Otherwise, all default settings were left unchanged.

Below you'll find my notes about the interface, the software in general, and the time it took to run the system scan (plus how many files it actually scoured). While I can't provide much data on how effective these applications are at actually catching real viruses since I don't have a library of viruses to test, I have noted the virus.gr detection rating for each app, which is a good barometer for this. (I've covered these ratings before.) Finally, I've ranked them from my most favorite to least favorite app below. (Note that I'm only covering antivirus software here, not anti-spyware software like Ad-Aware or Spybot.)

AOL Active Virus Shield - TOP PICK! - virus.gr detection rating: 99.62%; total running time: 31 min, 16 sec; total files scanned: 224,565

The bad news: The software requires an email activation code (which means registering online, and which takes a long time to arrive). I also can't blame anyone for not entirely trusting anything with the AOL logo, but Kaspersky (see full review) actually provides the tech behind the antivirus software here, not AOL itself. It also installs an AOL search toolbar in your browser, ugh. The good news: The software is well designed and very easy to use. A progress bar appears during scans, along with estimated time of completion. Everything here looks on the up and up, and the virus.gr detection rating is exemplary. I'm a little perplexed about the missing 70,000 files that Active Virus Shield didn't scan that the other scanners did. (However this isn't necessarily a sign of bad security, as those files may have been identified as not prone to viruses, or Active Virus Shield may count "files" differently.)

Avast! 4.7 Home Edition - virus.gr detection rating: 87.46%; total running time: 49 min, 7 sec; total files scanned: 292,713

I'm not a huge fan of the Avast! Interface, which looks like a MP3 player and features such odd design choices as a "scan thoroughness" slider that looks like a volume control. How do you know how "thorough" this scan really is? Is 4 out of 6 thorough enough? During a scan there's no progress bar, so you never know if you have 3 or 30 minutes remaining. (Plus it's dog slow.) That sub-90% virus.gr rating is not exactly comforting, either. The software comes with a 60 day trial, after which you must register (for free, requires email address). Overall it's just too hard to navigate, which makes it too easy to misconfigure, but it works well enough. (Second opinion: PC World ranked Avast! last among virus scanners it tested in performance at catching real viruses, a fact which the virus.gr rating bears out.)

Avira AntiVir Personal Edition Classic - virus.gr detection rating: 94.26%; total running time: 14 min, 23 sec; total files scanned: 182,215

AntiVir is relatively popular and you can see why: It's blazing fast, even though it seems to be less than thorough at scanning all the files on the drive. But Avira has at least one terrible feature: Annoying full-screen pop-ups at random intervals advertising Avira's paid software apps. Configuration is about average, and advanced options are available if you dig for them. Overall detection rates look good, making AntiVir a good third choice if the two above don't work for you.

The apps below are not recommended...

BitDefender 8 Free Edition - virus.gr detection rating: 95.57%; total running time: 26 min, 52 sec; total files scanned: 301,157

This is only an on-demand scanner and doesn't offer "real time" protection, which all four of the other scanners in this roundup offer. A decent interface and comprehensive virus.gr rating (not to mention it scanned more files than anything else I tested) don't make up for that unacceptable drawback. I wouldn't recommend it for anyone who needs any level of regular virus protection, even though it's very fast and thorough.

Grisoft AVG Free 7.5 - virus.gr detection rating: 82.82%; total running time: 13 min, 8 sec; total files scanned: 56,391

AVG has a tricky interface, with minimal configurability (for example, you can't specify whether or not AVG should scan within compressed files, and there's no indication of whether or not this happens by default) and no progress bar during scanning. With such a low virus.gr rating I'm not sure I'd trust it as my only line of virus defense. After it finished its scan in only 13 minutes, having scanned a whopping 20% of the files actually on the disk, I was ready to send this one back. (AVG is so popular that I went looking for a second opinion, and sure enough, PC World ranked it second to last among virus scanners it tested.)
Quoted from:
Readers comments: (consider reading it. the reviewer's opinion might not be the best)

Friday, November 27, 2009

Fairy Tail - manga & anime

Wah. Lamanya tak update blog. Tak tahu la nak tulis ape. Ntah pergi mane idea, aku pon tak tahu. OK lah. Mari aku kongsi aku punya current interest dengan korang. Cuti semester kali perhatian aku telah kembali kepada membaca manga dan menonton anime. Jadi, anime yang telah berjaya menarik perhatian aku ialah karya Hiro Mashima, "Fairy Tail". Hiro Mashima juga telah mengeluarkan satu anime sebelum ini dan mendapat sambutan yang sangat menggalakkan berjudul "Rave Master". Aku sangat suka membaca dan menonton Rave master. Tiba2 anime Rave berhenti pada episod 51 tanpa sambungan. Manganya pulok walaubagaimanapon berjaya ditamatkan pada episod 296 (termasuk epilogue). Sedih seh tak dapat tengok Anime Rave sampai habis.
Haru Glory is a boy who lives with his sister, Cattleya, in Garage Island. After fishing out a.... thing called Plue, he meets Shiba who entrusted him with Rave Stone or more known as Holy Bring. From there on, he embarks on a quest leaving his sister at Garage Island like his father who went to find Rave 15 years ago. He meets Elie, a girl who loves to gamble but has lost her memory. They met up with Musica at Punk Street. They have to eliminate Demon Card using Rave and is helped by Elie's uncontrollable Ethelion and Musica's ability of controlling silver as a Silver-Claimer. Unfortunately, they had to collect 4 more Raves in order to eliminate the mother of all dark brings, Sinclair. Together, they find out their past including Haru and Musica who both do not know their parents very well. They also find out the connection between Ethelion and Rave.
Sekarang beliau mula melukis manga Fairy Tail dan masih lagi ongoing. Buat masa ini, jumlah keseluruhan manga episod Fairy Tail ialah 161 episod, anime pulok berjumlah 7 episod. Buat masa nie aku belum ade mood nak tgk anime Fairy Tail. Masih terlalu awal. Baru 7 episod. Aku boleh habiskan 7 episod anime lagi laju dari aku habis makan nasik (exagerate gile kau...). So nanti2 lah tengok. Skali tengok anime 20 episod baru best. hehe...
The manga’s story follows a teenaged girl named Lucy Heartfilia who wants to become a full-fledged mage by joining the world’s most notorious mage guild, Fairy Tail. One day when visiting Harujion Town, she meets Natsu, a young man who gets sick easily by any type of transportation and accompanied by a talking cat, Happy. After few incidents happened, that’s when she found out that Natsu not only is a mage, but is also a member of one of the world’s most infamous mage guilds…Fairy Tail. She futher discovered that Natsu “Salamander” Dragneel is a quirky Fairy Tail member and a teenaged practitioner of the ancient Dragon Slayer magic. He has a long-term mission in searching his "father", a real fire dragon called Ignee. Lucy is eventually welcomed into the Fairy Tail guild as she, Natsu, and other members go on various quests together.

OK. sekarang aku mahu sambung baca Fairy Tail.

Mau baca Rave Master? Tekan ini

Mau tonton Rave Master? Tekan ini

Mau baca Fairy Tail? Tekan ini

Mau tonton Fairy Tail? Tekan ini

By the way, masih banyak lagi website yang korang boleh buka n tonton/baca semua jenis anime dan manga. Contohnya seperti website http://www.animetake.com. Yang selebihnya, silalah rajinkan diri anda untuk search ye. hehe...

P/s: Kalau korang perasan, aku tengok pelukis ini sangat suka pada watak "anjing" bernama Plue itu. huhu...

Monday, November 02, 2009

PR Case Studies: Exxon Valdez - What NOT to do when it all goes wrong

Exxon Mobil and the Exxon Valdez
Exxon Valdez, an Oil tanker owned by the former Exxon Shipping Company, a division of the former Exxon Corporation.

Exxon Valdez

Many companies have faced a crisis during their history, whether due to external forces beyond their control, through their own failings or management problems, or a combination of the two. Only a few, however, come to personify corporate irresponsibility through one pivotal event. Such a one is Exxon's experience with the Exxon Valdez.

What happened

In 1989, the Exxon Valdez oil tanker, entered the Prince William Sound, on its way towards California. In spite of the fact that the weather and sea conditions were favourable and the Bligh Reef clearly marked on the maps, the ship ran aground and began spilling oil. Within a very short period of time, significant quantities of its 1,260,000 barrels had entered the environment.

At the moment of the collision the third mate, who was not certified to take the tanker into those waters, was at the helm. The probably cause was established that the Captain and many of the crew had been drinking alcohol in considerable quantities.

What did the company do?

According to most observers, too little and too late. The action to contain the spill was slow to get going. Just as significantly, the company completely refused to communicate openly and effectively. The Exxon Chairman, Lawrence Rawl, was immensely suspicious of the media, and reacted accordingly.

Shortly after the accident had taken place, and the world's media had piled in to begin extensive coverage, a company spokesman pointed to the existence of procedures to cover the eventuality - procedures which the TV shots showed were demonstrably failing. When asked in Rawl would be interviewed on TV, the response was that he had no time for that kind of thing.

Meanwhile the operation on the ground was getting nowhere fast. Around 240,000 barrels had been spilled, with another million still on the ship. During the first two days, when calm weather would have allowed it, little was done to contain the spillage. This spillage spread out into a 12 square mile slick.

Then the bad weather struck, making further containment almost impossible.

After more than a week, the company was still giving no ground on the request for better communication. The media clamour became so hostile that eventually Frank Iarossi, the Director of Exxon Shipping, flew to Valdez to hold a press conference. It was not a success. Small pieces of good news claimed by the company were immediately contradicted by the eyewitness accounts of the present journalists and fishermen.

John Devens, the Mayor of Valdez, commented that the community felt betrayed by Exxon's inadequate response to the crisis, in contrast to the promises they had been quick to give of how they would react in exactly this eventuality.

Eventually, Rawl deigned to go onto television. He was interviewed live, and asked about the latest plans for the clean-up. It turned out he had neglected to read these, and cited the fact that it was not the job of the chairman to read such reports. He placed the blame for the crisis at the feet of the world's media. Exxon's catastrophe was complete.

Cost and benefit

The consequences for Exxon of its two-pronged disaster - the spill and its environmental consequences, alongside its disastrous communications - were enormous. The spill cost around $7bn, including the clean up costs. $5bn of this was made up of the largest punitive fines ever handed out to a company for corporate irresponsibility.

The damage to the company's reputation was even more important, and more difficult to quantify. However, Exxon lost market share and slipped from being the largest oil company in the world to the third largest. The "Exxon Valdez" entered the language as a shortcut for corporate arrogance and damage.

Conclusion

The features that made Exxon's handling of the crisis a failure included the following:

  • The company failed to show that they had effective systems in place to deal with the crisis - and in particular their ability to move quickly once the problem had occurred was not in evidence
  • They showed little leadership after the event in showing their commitment to ensuring such problems would never happen again
  • They quite simply gave no evidence that they cared about what had happened. They appeared indifferent to the environmental destruction.

The Exxon Valdez spilled 11 million gallons of crude oil into one of the most pristene and beautful places in the world. It covered over 700 miles of coastline. It was heart breaking. Thousands of animals died immediately; the best estimates include 250,000 to as many as 500,000 seabirds, at least 1,000 sea otters, approximately 12 river otters, 300 harbor seals, 250 bald eagles, and 22 orcas, as well as the destruction of billions of salmon and herring eggs.The effects of the spill continue to be felt today.

PR Case Studies: Tylenol - What to do when it all goes wrong

Johnson & Johnson and Tylenol

Tylenol is a Johnson & Johnson product. I never heard about it until I am required to study about this case Crisis need not strike a company purely as a result of its own negligence or misadventure. Often, a situation is created which cannot be blamed on the company - but the company finds out pretty quickly that it takes a huge amount of blame if it fumbles the ball in its response.

One of the classic tales of how a company can get it right is that of Johnson & Johnson, and the company's response to the Tylenol poisoning.

What happened

In 1982, Johnson & Johnson's Tylenol medication commanded 35 per cent of the US over-the-counter analgesic market - representing something like 15 per cent of the company's profits.

Unfortunately, at that point one individual succeeded in lacing the drug with cyanide. Seven people died as a result, and a widespread panic ensued about how widespread the contamination might be.

By the end of the episode, everyone knew that Tylenol was associated with the scare. The company's market value fell by $1bn as a result.

When the same situation happened in 1986, the company had learned its lessons well. It acted quickly - ordering that Tylenol should be recalled from every outlet - not just those in the state where it had been tampered with. Not only that, but the company decided the product would not be re-established on the shelves until something had been done to provide better product protection.

As a result, Johnson & Johnson developed the tamperproof packaging that would make it much more difficult for a similar incident to occur in future.

What did Johnson & Johnson do?

Once the connection was made between the Tylenol capsules and the reported deaths, public announcements were made warning people about the consumption of the product. Johnson & Johnson was faced with the dilemma of the best way to deal with the problem without destroying the reputation of the company and its most profitable product.

Following one of the guidelines of protecting people first and property second, McNeil Consumer Products, a subsidiary of Johnson & Johnson, conducted an immediate product recall from the entire country which amounted to about 31 million bottles and a loss of more than $100 million dollars. Additionally, they halted all advertisement for the product.

Although Johnson & Johnson knew they were not responsible for the tampering of the product, they assumed responsibility by ensuring public safety first and recalled all of their capsules from the market. In fact, in February of 1986, when a woman was reported dead from cyanide poisoning in Tylenol capsules, Johnson & Johnson permanently removed all of the capsules from the market.

How did Johnson & Johnson re-introduce the product to the market?

Once the product was removed from the market, Johnson & Johnson had to come up with a campaign to re-introduce its product and restore confidence back to the consumer.

1. Tylenol products were re-introduced containing a triple-seal tamper resistant packaging. It became the first company to comply with the Food and Drug Administration mandate of tamper-resistant packaging.(Mitchell 1989) Furthermore, they promoted caplets, which are more resistant to tampering.

2. In order to motivate consumers to buy the product, they offered a $2.50 off coupon on the purchase of their product. They were available in the newspapers as well as by calling a toll-free number. (Mitchell 1989)

3. To recover loss stock from the crisis, Johnson & Johnson made a new pricing program that gave consumers up to 25% off the purchase of the product. (Mitchell 1989)

4. Over 2250 sales people made presentations for the medical community to restore confidence on the product. (Mitchell 1989)

Cost and benefit

The cost was a high one. In addition to the impact on the company's share price when the crisis first hit, the lost production and destroyed goods as a result of the recall were considerable.

However, the company won praise for its quick and appropriate action. Having sidestepped the position others have found themselves in - of having been slow to act in the face of consumer concern - they achieved the status of consumer champion.

Within five months of the disaster, the company had recovered 70% of its market share for the drug - and the fact this went on to improve over time showed that the company had succeeded in preserving the long term value of the brand. Companies such as Perrier, who had been criticised for less adept handling of a crisis, found their reputation damaged for as long as five years after an incident.

In fact, there is some evidence that it was rewarded by consumers who were so reassured by the steps taken that they switched from other painkillers to Tylenol.

Conclusion

The features that made Johnson & Johnson's handling of the crisis a success included the following:

  • They acted quickly, with complete openness about what had happened, and immediately sought to remove any source of danger based on the worst case scenario - not waiting for evidence to see whether the contamination might be more widespread
  • Having acted quickly, they then sought to ensure that measures were taken which would prevent as far as possible a recurrence of the problem
  • They showed themselves to be prepared to bear the short term cost in the name of consumer safety. That more than anything else established a basis for trust with their customers

The world’s most expensive and cheapest McDonald’s

Monday November 2, 2009

AS if Iceland does not have enough problems, McDonald’s has just announced the closure of its three restaurants there and said it has no plans to return.

Apparently, most of the ingredients used by McDonald’s in this crisis-hit country are imported from Germany and the franchise holder would have to raise prices by at least 20% to produce an acceptable profit.

The story was important enough to make it to the front page of the Financial Times on Oct 27.

According to the report, for McDonald’s to stay profitable in Iceland, the Big Mac there would have to be priced above US$5.75, which is what it costs in Switzerland, home to the most expensive Big Mac, according to the Big Mac index.

The Big Mac index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries.

You can get a good exposition of how this index works, including its limitations, by referring to Tan Sri Dr Lin See Yan’s column on July 25 entitled “Burgernomics and the ringgit”.

Since this column is not into heavy economic stuff, I was more interested to find out where the most expensive and cheapest Big Macs are to be found.

As of February this year, the most expensive burgers were in Norway (US$5.79), Switzerland (US$5.60), Denmark (US$5.07), Sweden (US$4.58) and Eurozone (US$4.38).

Now, here’s the interesting part. According to the same index, Malaysia (US$1.70) actually ranks No 1 among the five most affordable Big Macs, ahead of Hong Kong (US$1.71), China (US$1.83), Thailand (US$1.86) and Sri Lanka (US$1.95).

To be frank, I am not a real fan of fast food but when I am overseas and am at a loss as to what to eat, it is quite comforting to be able to step into a McDonald’s, KFC or Pizza Hut outlet, and order familiar items.

We also have to understand why some of our overseas friends do not like to be too adventurous with our wide array of Malaysian hawker fare, especially when they are on a short trip. There’s nothing worse than having to repeatedly run to the toilet because their stomachs are not accustomed to our delicious, spicy stuff.

Still on the same subject, I am trying to figure out why the fast-food joints are increasing the number of their 24-hour outlets.

In my neighbourhood, they compete with the Syeds and other 24-hour teh tarik outlets, and for the life of me, I cannot imagine anyone preferring a snack plate of original recipe chicken over a piping hot bowl of sup kambing in the hours after midnight, or a Big Mac over the Ramly burger sold at the roadside stall.

But they have obviously done their research, and I suppose my preferences are fast being overtaken by more global taste buds. That may well impact on the Burgernomics figures eventually, since prices are determined to a large extent by supply and demand.

I like to think that I’m doing my bit to keep Malaysia in the top ranking for most affordable Big Macs – by sticking to my teh tarik and roti canai during EPL matches.

Quoted from: http://biz.thestar.com.my/news/story.asp?file=/2009/11/2/business/5012387&sec=business

My comment:

Owh! Big Mac kat Malaysia rupanya dah dikira sangat murah. Tapi masih tetap mahal bagiku... >.<

Tuesday, October 27, 2009

Iceland says goodbye to the Big Mac

McDonald's closes in Iceland as currency collapse takes a bite out of Big Mac profits

By Gudjon Helgason and Jane Wardell, Associated Press Writers On 3:41 pm EDT, Monday October 26, 2009

REYKJAVIK, Iceland (AP) -- The Big Mac, long a symbol of globalization, has become the latest victim of this tiny island nation's overexposure to the world financial crisis.

Iceland's three McDonald's restaurants -- all in the capital Reykjavik -- will close next weekend, as the franchise owner gives in to falling profits caused by the collapse in the Icelandic krona.

"The economic situation has just made it too expensive for us," Magnus Ogmundsson, the managing director of Lyst Hr., McDonald's franchise holder in Iceland, told The Associated Press by telephone on Monday.

Lyst was bound by McDonald's requirement that it import all the goods required for its restaurants -- from packaging to meat and cheeses -- from Germany.

Costs had doubled over the past year because of the fall in the krona currency and high import tariffs on imported goods, Ogmundsson said, making it impossible for the company to raise prices further and remain competitive with competitors that use locally sourced produce.

A Big Mac in Reykjavik already retails for 650 krona ($5.29). But the 20 percent increase needed to make a decent profit would have pushed that to 780 krona ($6.36), he said.

That would have made the Icelandic version of the burger the most expensive in the world, a title currently held jointly by Switzerland and Norway where it costs $5.75, according to The Economist magazine's 2009 Big Mac index.

The decision to shutter the Icelandic franchise was taken in agreement with McDonald's Inc., Ogmundsson said, after a review of several months.

"The unique operational complexity of doing business in Iceland combined with the very challenging economic climate in the country makes it financially prohibitive to continue the business," Theresa Riley, a spokeswoman at McDonald's headquarters in Oak Brook, Illinois, said in a statement. "This complex set of challenges means we have no plans to seek a new partner in Iceland."

McDonald's, the world's largest chain of hamburger fast food restaurants, arrived in Reykjavik in 1993 when the country was on an upward trajectory of wealth and expansion.

The first person to take a bite out of a Big Mac on the island was then-Prime Minister David Oddsson. Oddsson went on to become governor of the country's central bank, Sedlabanki, a position that he was forced out of by lawmakers earlier this year after a public outcry about his inability to prevent Iceland's financial crisis.

Lyst plans to reopen the stores under a new brand name, Metro, using locally sourced materials and produce and retaining the franchise's current 90-strong staff.

Ogmundsson said it was unlikely that Lyst would ever seek to regain the McDonald's franchise with Iceland still struggling to get back on its feet after the credit crisis crippled its overweight banking system, damaging the rest of its economy, last October.

"I don't think anything will happen that will change the situation in any significant way in the next few years," Ogmundsson said.

It is not the first time that McDonald's, which currently operates in more than 119 countries on six continents, has exited a country. Its one and only restaurant in Barbados closed after just six months in 1996 because of slow sales. In 2002, the company pulled out of seven countries, including Bolivia, that had poor profit margins as part of an international cost-cutting exercise.

AP Business Writer Jane Wardell reported from London. AP Retail Writer Ashley Heher contributed to this report from Chicago.

Quoted from: http://finance.yahoo.com/news/Iceland-says-goodbye-to-the-apf-2609404079.html?x=0&.v=6

My comment:

Owh yeah. Big Mac is expensive. Big Mac = McDonald. Thank God KFC franchises in Malaysia ade owned by Malaysian now.

Thursday, October 08, 2009

It's Finally Over, "A Day with PR 2009"

Sekarang dah kurang busy. mari ambil peluang ini untuk update blog.

Before ADwPR 09

2 minggu aku yg sebelum ini adalah minggu2 yang paling sibuk. Tak lupa juga 1 minggu sebelum cuti raya. I got presentations almost every two days and several datelines to meet. Belum masuk task aku as a Special Task committee - Multimedia presentation, prepare excuse letter, parking lot reservation, prepare tag, souvenirs, souvenirs giving, prepare kit for participants, prepare program books, find photographers, registration table. Thanks sangat2 to Pub n Pro to take in charge of the registration and thanks sangat2 gak to Sponsorship bureau sebab partially take in charge of the souvenirs. Kawan2 yang melihat to-do-list aku berasa pelik:

"Er.. Jai, knaper kau kena buat multimedia dgn excuse letter wei? pelik dowh. Bnyk sgt ke task Secretary and Prep&Tech sampai ko kena buat kerja diorang?"

Bile buat checklist ape yang dah buat dan yang belum buat, Ta Daa... sampai 2 pages to-do-list aku.Tak cukup tidur aku jadinye. Ini of course dah jadi benda biasa bagi kebanyakan students. Ape yang membezakannya ialah berapa hari yang aku tak cukup tido tu dan kemampuan diri aku.

Setiap kali aku tengok to-do-list aku, aku rasa susah nak bernafas. 2 pages of to-do-list, and the program are just around the corner - this is too much for me. Beyond my capability. I can't do this all by myself. Doa2 harian aku mula penuh dgn doa2 untuk mencari kekuatan untuk melakukan semua ini.

"Ya Allah, aku sabar dgn apa jua cabaran dan dugaan Kau berikan kepada aku, dan aku tak kan menyesal atau menyalahkan sesiapa. Aku redha dgn semua ini kerana aku tahu Kau telah menyediakan sesuatu yang lebih baik untuk aku kelak. Apa yang aku mahu, Kau berikan aku kekuatan and permudahkan juga semua urusanku. Amin..."

Kisah Tag

Tag adalah kerja yang aku buat all-out sebelum cuti raya sampai tak tido malam. Ape yang mencabar disini ialah semua committee members are paying RM10 for each tag. sebab diorg nak material keras. fuyyoh. Msg yang sampai kpd aku ialah, "kau kena buat yang tag yang terbaik untuk diorang nih!" Serious weh. aku dah lama gile tak design tag. And ini pertama kali aku conduct photography session. So jawabnye, ramai la yang tak berpuas hari dgn kualiti gambar diorang. Ade yang cakap nampak lebih tembam, lebih gelap, lebih cerah, ade yang complaint nampak lebih cantik pon ade. Aku yg amatur bab2 fotography and buat tag ni tak dapat nak technically detect apakah punca masalah sumer ini. Kalau ade orang pakar sudi nak tengok tag2 aku dan bagi pendapat, silakan ye. Kalau tak aku tak belajar ape2 yang baru dalam aktiviti buat tag kali ini.

Yang ni Emilia menjadi saksi. The final part yang aku buat dlm tag tu ialah cover belakang tag. aku tulis phone number sumer head committee. Masa tu dah pukul 12am. Mata dah ngantok. Emi pon dok menunggu dgn tabah tag aku sehingga siap di HS Cafe. Tengah2 taip nama sumer komiti - dah siap taip n design dah pon. Tibe2 semuanye hilang. Dari A sampai Z. Ya ampoooon.... Terus aku jadi segar. Ape aku da tekan? Adoi. Last2, aku suro Emi baca sumer nama komiti dan phone number, aku taip laju2. So akibatnye page belakang jadi hentam keromo. Capitalize dan yang tak capital habis campur adok. Maaf ye kawan2. huhu.

Kisah souvenir

Aku beli souvenir sedikit demi sedikit. takut nanti kang ade terlebih beli. banyak duit aku dan komiti aku habis nak beli souvenir untuk VIP n speakers. Alhamdulillah. ramai yang tolong aku urusakan hal souvenir time last2 minute. Kesimpulan aku: Kita kena jadi realistik. kena tahu kemampuan kita. Kalau kita dah tak sempat, tandanya itu diluar kemampuan kita lah tu. Dan kita jugak tak boleh untuk berada di dua tempat pada satu masa yang sama. Don't keep it to yourself. Mintak tolong orang lain yang free. So disini aku bagi special thanks to Yana (My PM) dan sponsorship bureau yang sudi hulurkan bantuan uruskan hal souvenir.

Aku rasa aku dan komiti aku dah over budget beli souvenir. total up, kitorang dah habiskan RM200 just for souvenirs. Ya Allah. Dapat claim ke tak nanti. Kesian kat salah sorang subcomm aku. at least kalau dah dapat claimkan budget untuk dia dulu pon, aku dah sangat bersyukur. Yang aku kecewa kat sini ialah at the end of the program. Aku dapati ada pulak souvenir yang lebih. Ya Allah sedihnya aku tengok souvenir tu. 2 souvenir tu total cost RM60. Nanti dapat diclaim ke tak tu?

Kisah program book & backdrop

Alhamdulillah. program book aku memuaskan ramai pihak. Sangat2 berterima kasih kepada semua yang buat grammar check. Yana. Sir Aznan. Mira. Brape banyak kali buat grammar check and editing. Sentiasa ada silap. Itu aku anggap sebagai kelemahan diri aku. Grammar check yang terakhir dilakukan pada waktu maghrib by Mira. Huhu. Ni part yang best nie. Dari siang buat grammar check tak de pon yang perasan aku tulis tarikh salah kat program book tu - 13 August. Padahal program 8 Oktober. nasib baik la aku suruh adik aku buat final check dgn Mira malam tu, walaupon Sir Aznan dan Yana dah lepaskan program book tu. (Masa tu aku kat luar tgh beli hadiah untuk rector. Aku mintak adik aku - which is one of the committee members to handle the grammar checking) So aku rasa mira atau adik aku la yang betul kan tarikh tu pakai fotoshop (bukan aku sebab aku ade urusan lain ketika itu - membeli hadiah untuk rector)

From one issue to another (How fool of me)

Next day on the morning, aku terlintas untuk tukar desktop wallpaper laptop yang akan digunakan sepanjang program ADwPR 09. Sebab current wallpaper time tu ntah ape2. So aku tak de pulak design any specific wallpaper untuk hari tu. Aku pon dengan la la la nye ambik je cover page program book (seperti gambar diatas) yang ADE KESILAPAN PADA TARIKH (13 AUGUST 09) UNTUK DIJADIKAN WALLPAPER PADA HARI PROGRAM 8 OCTOBER TU. Aku langsung tak sedar tarikh wallpaper tu salah. Aku telah diinform pada malamnye. But it was very lightly informed until aku betul2 terlupa tentang isu tarikh silap itu. Damn how stupid I am. If kalau korang tanya what will be the main reason of my recklessness, aku rasa kerana aku terlalu letih ketika mendesign program book tu. Malam sebelum tu pon aku dgn adik aku tak tidur buat program book. (which is aku dah tak ingat dah bila kali terakhir aku dapat appropriate sleep)

Aku harap semua pihak dapat memaafkan aku. Ntah la ape komen Dr.Norbaiduri bile baca backdrop tu. Takut gile aku nak jumpa dia for the next time. Tu belum lagi Rector dan Shameem Abd Jalil. Kesian committee2 ADwPR 08 yg berkerja keras untuk lihat Opening ceremony ADwPR 09 berjalan lancar. Kesian Sir Aznan dgn Yana yang tengah duduk sebelah rector time tu. Ape la agaknye perasaan diorang. Oleh itu aku ingin melakukan public apology di sini kepada semua yang telah terlibat dalam program ADwPR 09. I will pay more attention on this issue in the future.

Some task left

Ok. Some task left. Certificate, excuse letter, (again, why me doing the excuse letter? secretary is so busy or what?) and to conduct a post-morterm. I will try my best to finish everyting by next week.

Thanks for reading. Dah lama aku tak buat entry panjang2.

Saturday, September 26, 2009

Inviting bloggers to Participate in a Survey

OK. Let's get straight to the point shall we...
This semester, my group members and I are taking the subject COMM 4420: Public Opinion and Persuasion. As for the assignment, we are required to conduct a research related to “Public Opinion”. Therefore, we have chosen a topic entitled Monitoring the Blogging Fever among Bloggers from IIUM. We have decided that our target participants are bloggers who are currently and were formerly studying in IIUM.
After thinking for few days and discussing with my friends on how to approach all of you, (yes, you!) I have decided to seek an assistance from the Admin of IIUMBloggers.com. He agreed to help me. Therefore, I am doing this survey in collaboration with the Admin of IIUMBloggers.com. He has provided me with a list of e-mail addresses of all of those who have registered under IIUMBloggers.com. He also checked my survey form for any grammatical mistakes as well . Not to forget, Max J Potter who has checked my consent letter. Thank you so much to both of you and I highly appreciate it.
As mentioned above, my target participants are bloggers from IIUM. Therefore, I would like to take this opportunity to invite all of you to answer this survey form. I have put a link to the consent letter and the survey form below. I will also send an email to those who have registered under IIUMBloggers.com. The reward? All of you will be blessed by Allah S.W.T. Insha Allah. =)
By the way, I am doing this research quite late. Therefore, you need to submit the survey form before 1st October 2009. Well, all of us just return from our hometown right? I sincerely sorry for any inconvieniences. Lastly, thank you for your cooperation. I highly appreciate it from the very bottom of my heart.
CLICK HERE TO DOWNLOAD THE CONSENT FORM AND THE SURVEY FORM
DISCLAMIER
BY PARTICIPATING IN THE SURVEY, YOU ARE GIVING US PERMISSION TO USE YOUR INFORMATION FOR RESEARCH PURPOSES AND EDUCATIONAL PURPOSE. YOU ARE ELIGIBLE TO PARTICIPATE BECAUSE YOU ARE BLOGGERS WHO ARE CURRENTLY AND WERE FORMERLY STUDYING IN IIUM. PARTICIPATING IN THE SURVEY IS ON YOUR FREE WILL, YOU MAY CHOOSE NOT TO ANSWER SOME OR ALL OF THE QUESTIONS. YOUR NAME WILL NOT APPEAR ON YOUR COMPLETED SURVEY, NO IDENTIFYING INFORMATION IS BEING COLLECTED AS PART OF THIS SURVEY. THERE ARE NO KNOWN RISKS FROM YOUR PARTICIPATION AND NO DIRECT BENEFIT FROM YOUR PARTICIPATION IS EXPECTED. THERE IS NO COST TO YOU EXCEPT FOR YOUR TIME AND YOU ARE NOT COMPENSATED MONETARILY OR OTHERWISE FOR PARTICIPATION IN THIS STUDY.

Saturday, September 19, 2009

Salam Aidilfitri to all

To all muslims, hopefully this is a better Ramadhan for everyone compared to previous years. I would like to take this opportunity to wish "Selamat Hari Raya Aidilfitri" and "Maaf Zahir Batin".

Maaf ku pinta dari hujung rambut hingga ke jari kaki terakhir. Kite kira 0-0 dan marilah kita buang yang keruh, ambil yang jernih. Sekian...

Friday, September 11, 2009

Big Apple 2

Tadi bukak facebook, ade update terbaru dari Big Apple. Big Apple dah officially release their first commercial ad! Comel je. 17 saat. huhu... Congratulation Big Apple. I'm looking forward to watch your PSA someday. Tema xnak kalah. "Now you know what angels eat". hahaha... All the best!

Tuesday, September 08, 2009

Big Apple 1

The left side is the Malaysia Brand Logo, and the right side is the International Brand Logo

Hari ini aku berbuka puasa dengan beberapa senior aku di Jaya Jusco Wangsa Maju. Seperti biasa, aku pasti sempat singgah unutk beli Big Apple sebelum berbuka. Aku menyatakan kepada mereka bahawa aku bangga jadi penggemar Big Apple sebab Big Apple produk Malaysia. Mereka tidak percaya. Hai... Akak, bukak la website Big Apple kak... semuanya diterangkan dengan jelas kak... Geram betol rasanye kalau ade yang tak percaya. huhu...

Tekan gambar tu. Aku nak korang baca ape yang tertulis kat image tu betol2. Big Apple is originated from Malaysia. Untuk maklumat yang lebih lanjut, sila layari website mereka di Bigappledonuts.com. Satu lagi untuk pengetahuan umum, Big Apple is a healthy food. So, kalau korang tak makan donut Big Apple dengan alasan "Manis la. Tak elok untuk kesihatan", than I think your reason is not valid.